Growth Marketer
Experiments, paid and organic acquisition, funnel analysis, acquisition cost and retention.
Experiments, paid and organic acquisition, funnel analysis, acquisition cost and retention.
Content planning, community engagement, performance reporting and handling complaints that go viral.
Platform-aware creative strategy, audience behaviour, campaign concepts, testing and learning from performance.
Customer acquisition, conversion and retention experiments, channel economics and growth decisions across the online purchase journey.
Selecting creators, negotiating and briefing partnerships, managing content risk, and measuring influencer campaigns beyond reach.
Audience-led channel planning, budget allocation, reach and frequency choices, measurement and optimisation.
Planning measurable acquisition campaigns, testing creative and landing pages, controlling spend and reporting profitable growth.
Customer segmentation, automated journeys, campaign experiments and retention across an ecommerce lifecycle.
Buying media inventory, negotiating value, pacing campaign budgets and improving delivery against audience and response targets.
Building and optimising paid search campaigns through keyword strategy, bidding, advert copy, landing pages and conversion tracking.
Planning fan campaigns, activating sponsorships, promoting events, coordinating content and measuring commercial results.
Running programmatic campaigns across bidding, audience targeting, inventory quality, frequency control and performance optimisation.
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