Field Sales Representative (FMCG) practice interview
Route planning, retail selling, shelf merchandising, stock and market reporting for consumer goods. Practise the 6 questions interviewers ask for this role with follow-ups. Paid plans add scored feedback on every answer.
Free with an Intaviu account: 320 credits a month, at 10 credits a minute of practice. Private: interview creators never see them.
- Junior
- 15 minutes
- 6 questions
- Scored feedback on paid plans
About the role
A field sales representative for a consumer goods company visits shops, supermarkets and open markets on a set route to sell stock, check shelves and gather market information. You take orders, arrange displays, track competitor activity and report daily on sales and stock. The panel wants someone organised, persuasive with retailers and comfortable working on the road all day.
How to prepare
- Learn the company's main brands and price points and how they compare with competitors.
- Think about how you would plan a daily route to reach the most outlets despite Lagos traffic or long distances.
- Prepare a story about convincing a reluctant shop owner or trader to stock something.
- Revise basic merchandising ideas such as shelf position, eye level and keeping stock rotated.
- Practise explaining how you would report sales, stock levels and competitor moves each day.
Common mistakes
- Ignoring the relationship with retailers and treating each visit as a one-off sale.
- Underestimating the reporting side of the job.
- Not knowing the company's products or prices.
What to expect
A real first-round interview
6 questions the way interviewers ask for this role, with follow-ups when an answer needs more.
Spoken, like the real thing
Speak your answers in your browser or the free desktop app, with live captions. You can ask the interviewer to repeat anything.
Scored on 5 areas
The things this interview weighs most. With a paid plan, your report shows how you did on each one.
A private report
On Plus, Pro and Premium: every answer scored, your strongest lines quoted and what to say differently next time. Interview creators never see it.
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