Pro practiceHead of Strategy (Advertising) practice interview
Setting an agency's strategic standard, turning evidence into direction, guiding creative work and building a strong planning team. Practise the 5 questions interviewers ask for this role with follow-ups. Paid plans add scored feedback on every answer.
A Pro practice interview, on the Pro plan from ₦5,000 a month billed yearly, or on Premium.
- Lead
- 20 minutes
- 5 questions
- Scored feedback on paid plans
About the role
A head of strategy sets the quality and direction of strategic planning across an advertising agency. The role connects client growth questions, consumer evidence and creative ambition while developing the planners who do the work. The panel will look for original but disciplined thinking, influence with senior clients and a practical approach to improving the agency's strategic product.
How to prepare
- Select two strategy cases that show the path from business problem to insight, proposition, creative work and effect.
- Prepare a view on what makes an advertising strategy useful rather than merely interesting.
- Review how you choose between qualitative research, quantitative evidence, existing data and direct observation.
- Think through how you would audit and raise planning quality across several accounts.
- Prepare an example of changing a senior client's mind without overstating the evidence.
Common mistakes
- Using fashionable language where a clear problem and choice are needed.
- Treating one research finding as proof without testing alternative explanations.
- Talking about creativity without connecting it to an audience response or business goal.
- Focusing on your own thinking while overlooking how you raise the standard of other planners.
What to expect
A real first-round interview
5 questions the way interviewers ask for this role, with follow-ups when an answer needs more.
Spoken, like the real thing
Speak your answers in your browser or the free desktop app, with live captions. You can ask the interviewer to repeat anything.
Scored on 5 areas
The things this interview weighs most. With a paid plan, your report shows how you did on each one.
A private report
On Plus, Pro and Premium: every answer scored, your strongest lines quoted and what to say differently next time. Interview creators never see it.
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