Pro practiceSenior Strategic Planner practice interview
Finding audience and category insight, framing brand problems, writing creative briefs and evaluating campaign ideas. Practise the 5 questions interviewers ask for this role with follow-ups. Paid plans add scored feedback on every answer.
A Pro practice interview, on the Pro plan from ₦5,000 a month billed yearly, or on Premium.
- Senior
- 20 minutes
- 5 questions
- Scored feedback on paid plans
About the role
A senior strategic planner turns market, audience and brand evidence into a focused direction for advertising. You will be assessed on how you frame ambiguous problems, find insights, make positioning choices and brief creative teams. The panel wants to see a clear chain of reasoning, not a collection of research facts or marketing terms.
How to prepare
- Choose two planning cases and practise explaining how each piece of evidence changed the direction.
- Prepare an example where you challenged the client's original brief and found a more useful problem.
- Review the strengths and limits of interviews, group discussions, surveys, social listening and sales data.
- Practise reducing a complicated strategy to one audience, one barrier and one clear proposition.
- Think about how you would judge an idea before launch and evaluate it afterwards.
Common mistakes
- Calling an observation an insight without explaining why it changes the strategy.
- Recommending channels before defining the audience problem and desired response.
- Packing the creative brief with facts instead of making a clear choice.
- Claiming campaign success from attention measures alone.
What to expect
A real first-round interview
5 questions the way interviewers ask for this role, with follow-ups when an answer needs more.
Spoken, like the real thing
Speak your answers in your browser or the free desktop app, with live captions. You can ask the interviewer to repeat anything.
Scored on 5 areas
The things this interview weighs most. With a paid plan, your report shows how you did on each one.
A private report
On Plus, Pro and Premium: every answer scored, your strongest lines quoted and what to say differently next time. Interview creators never see it.
More operations practice
Account Planner (Advertising)
Audience insight, proposition development, creative briefs, research interpretation and strategic presentations.
OperationsProHead of Strategy (Advertising)
Setting an agency's strategic standard, turning evidence into direction, guiding creative work and building a strong planning team.
OperationsProSenior Strategy Consultant
Market assessment, growth strategy, commercial analysis and turning evidence into clear recommendations for senior clients.