Marketing Executive practice interview
Campaign planning, channels, measurement and brand voice. Practise the 4 questions interviewers ask for this role with follow-ups. Paid plans add scored feedback on every answer.
Free with an Intaviu account: 320 credits a month, at 10 credits a minute of practice. Private: interview creators never see them.
- Junior
- 15 minutes
- 4 questions
- Scored feedback on paid plans
About the role
A marketing executive plans and runs campaigns that bring in customers and build the brand. You work across channels such as social media, email, events and radio, write briefs, coordinate content, track results and report what worked. The panel wants to see creative ideas backed by clear thinking about audience and measurement.
How to prepare
- Prepare one campaign you worked on, with the goal, audience, channels, budget and results.
- Study the company's current marketing and be ready to suggest one practical improvement.
- Revise basic marketing metrics such as reach, conversion and cost per customer.
- Think about how you would market to different audiences, such as Lagos professionals and traders in other cities.
- Practise explaining how you keep a brand's voice consistent across channels.
Common mistakes
- Talking about creativity without any measurement of results.
- Ignoring budget and treating every channel as free.
- Not knowing the company's brand or current campaigns.
What to expect
A real first-round interview
4 questions the way interviewers ask for this role, with follow-ups when an answer needs more.
Spoken, like the real thing
Speak your answers in your browser or the free desktop app, with live captions. You can ask the interviewer to repeat anything.
Scored on 4 areas
The things this interview weighs most. With a paid plan, your report shows how you did on each one.
A private report
On Plus, Pro and Premium: every answer scored, your strongest lines quoted and what to say differently next time. Interview creators never see it.
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