Brand Manager
Brand positioning, consumer insight, agency and campaign management, pricing and brand health.
Brand positioning, consumer insight, agency and campaign management, pricing and brand health.
Retail category performance, assortment, pricing, promotion analysis, stock productivity and buyer recommendations.
Commercial planning, price and promotion analysis, margin control, forecasting and decision support for FMCG teams.
Modern-trade account plans, buyer negotiations, promotions, availability, deductions and profitable growth.
Channel activation, shopper conversion, promotion design, merchandising standards and accountable trade investment.
Retail category analysis, assortment, pricing, shelf space, promotions and shopper-focused recommendations.
Category growth, shopper insight, range and pricing decisions, promotion effectiveness and collaboration with sales and supply teams.
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