Trade Marketing Manager (FMCG)
Channel activation, shopper conversion, promotion design, merchandising standards and accountable trade investment.
Channel activation, shopper conversion, promotion design, merchandising standards and accountable trade investment.
Directing campaign visuals, guiding designers, planning production and defending creative choices across channels.
Leading copy teams, shaping campaign ideas, protecting brand voice and presenting persuasive creative work.
Negotiating media inventory, controlling spend, monitoring delivery and resolving quality issues across offline and digital buys.
Experiential campaign design, event operations, suppliers, budgets, risk planning and delivery across demanding live environments.
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