Trade Marketing Manager (FMCG)
Channel activation, shopper conversion, promotion design, merchandising standards and accountable trade investment.
Channel activation, shopper conversion, promotion design, merchandising standards and accountable trade investment.
Range and stock planning, sales analysis, pricing decisions, seasonal trade actions and alignment with buying, retail and marketing teams.
Freight sales strategy, pricing discipline, key accounts, tender decisions and profitable revenue growth.
Optimising airline fares and inventory through demand forecasts, route performance analysis, commercial judgement and team leadership.
Room pricing, demand forecasting, distribution choices, inventory controls and commercial performance analysis for hotels.
Managing value-added services from partner integration and pricing to launch, revenue assurance and customer retention.
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