Growth Marketer
Experiments, paid and organic acquisition, funnel analysis, acquisition cost and retention.
Experiments, paid and organic acquisition, funnel analysis, acquisition cost and retention.
Customer acquisition, conversion and retention experiments, channel economics and growth decisions across the online purchase journey.
Growing wallet activation, funded usage and retention through funnel analysis and disciplined experiments.
Planning measurable acquisition campaigns, testing creative and landing pages, controlling spend and reporting profitable growth.
Funnel analysis, experiment design, event quality and translating ecommerce behaviour into product decisions.
Designing data-led collections strategies, treatment experiments and fair recovery paths for digital loan portfolios.
Customer segmentation, automated journeys, campaign experiments and retention across an ecommerce lifecycle.
Building and optimising paid search campaigns through keyword strategy, bidding, advert copy, landing pages and conversion tracking.
Wallet funnel analysis, transaction behaviour, experimentation, metric design and diagnosis of customer drop-off.
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