Assistant Brand Manager (FMCG)
Brand planning, consumer insight, campaign delivery, budget tracking and coordination of product changes.
Brand planning, consumer insight, campaign delivery, budget tracking and coordination of product changes.
Channel activation, promotion planning, point-of-sale execution, budget control and post-campaign learning.
Audience insight, proposition development, creative briefs, research interpretation and strategic presentations.
Combining consumer, category and commercial evidence to explain behaviour and guide brand, product and campaign decisions.
Investigating consumer complaints, assessing evidence, securing fair remedies and identifying patterns that may need regulatory action.
Designing memorable brand experiences, managing suppliers and budgets, and proving an activation's effect on the audience.
Shopper insight, path-to-purchase decisions, in-store conversion, activation testing and agency briefs.
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