Growth Marketer
Experiments, paid and organic acquisition, funnel analysis, acquisition cost and retention.
Experiments, paid and organic acquisition, funnel analysis, acquisition cost and retention.
Paid acquisition strategy, channel economics, testing, measurement and leading a performance team against commercial targets.
Planning measurable acquisition campaigns, testing creative and landing pages, controlling spend and reporting profitable growth.
Profitable customer acquisition, retention experiments, channel measurement and growth planning for an online retail business.
Running programmatic campaigns across bidding, audience targeting, inventory quality, frequency control and performance optimisation.
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