Head of Social Media (Newsroom)
Leading newsroom social strategy, adapting journalism for each platform, using audience data and protecting accuracy during fast-moving stories.
Leading newsroom social strategy, adapting journalism for each platform, using audience data and protecting accuracy during fast-moving stories.
Paid acquisition strategy, channel economics, testing, measurement and leading a performance team against commercial targets.
Growing and retaining valuable digital audiences through insight, distribution, search, newsletters and disciplined editorial experiments.
Commercial analytics leadership across conversion, customers, marketing, merchandising and fulfilment performance.
Negotiating media inventory, controlling spend, monitoring delivery and resolving quality issues across offline and digital buys.
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