Growth Marketer
Experiments, paid and organic acquisition, funnel analysis, acquisition cost and retention.
Experiments, paid and organic acquisition, funnel analysis, acquisition cost and retention.
Growing wallet activation, funded usage and retention through funnel analysis and disciplined experiments.
Paid acquisition strategy, channel economics, testing, measurement and leading a performance team against commercial targets.
Planning measurable acquisition campaigns, testing creative and landing pages, controlling spend and reporting profitable growth.
Profitable customer acquisition, retention experiments, channel measurement and growth planning for an online retail business.
Marketplace discovery, buyer and seller trade-offs, product prioritisation, experimentation and commercial outcomes.
Designing data-led collections strategies, treatment experiments and fair recovery paths for digital loan portfolios.
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