Growth Marketer
Experiments, paid and organic acquisition, funnel analysis, acquisition cost and retention.
Experiments, paid and organic acquisition, funnel analysis, acquisition cost and retention.
Platform-aware creative strategy, audience behaviour, campaign concepts, testing and learning from performance.
Sustainable acquisition, payment activation, retention experiments and growth decisions grounded in customer economics.
Leading newsroom social strategy, adapting journalism for each platform, using audience data and protecting accuracy during fast-moving stories.
Paid acquisition strategy, channel economics, testing, measurement and leading a performance team against commercial targets.
Planning measurable acquisition campaigns, testing creative and landing pages, controlling spend and reporting profitable growth.
Profitable customer acquisition, retention experiments, channel measurement and growth planning for an online retail business.
Growing and retaining valuable digital audiences through insight, distribution, search, newsletters and disciplined editorial experiments.
Commercial analytics leadership across conversion, customers, marketing, merchandising and fulfilment performance.
Negotiating media inventory, controlling spend, monitoring delivery and resolving quality issues across offline and digital buys.
Setting media strategy, allocating budgets, challenging audience assumptions and leading measurement across channels.
Planning fan campaigns, activating sponsorships, promoting events, coordinating content and measuring commercial results.
Running programmatic campaigns across bidding, audience targeting, inventory quality, frequency control and performance optimisation.
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