Marketing Executive
Campaign planning, channels, measurement and brand voice.
Campaign planning, channels, measurement and brand voice.
Content planning, community engagement, performance reporting and handling complaints that go viral.
Creating digital content, supporting campaigns, reading basic performance data and keeping channel work organised.
Platform-aware creative strategy, audience behaviour, campaign concepts, testing and learning from performance.
Selecting creators, negotiating and briefing partnerships, managing content risk, and measuring influencer campaigns beyond reach.
Audience-led channel planning, budget allocation, reach and frequency choices, measurement and optimisation.
Paid acquisition strategy, channel economics, testing, measurement and leading a performance team against commercial targets.
Planning measurable acquisition campaigns, testing creative and landing pages, controlling spend and reporting profitable growth.
Buying media inventory, negotiating value, pacing campaign budgets and improving delivery against audience and response targets.
Negotiating media inventory, controlling spend, monitoring delivery and resolving quality issues across offline and digital buys.
Setting media strategy, allocating budgets, challenging audience assumptions and leading measurement across channels.
Building paid search campaigns, controlling spend, reading performance metrics and testing ads and landing pages.
Building and optimising paid search campaigns through keyword strategy, bidding, advert copy, landing pages and conversion tracking.
Running programmatic campaigns across bidding, audience targeting, inventory quality, frequency control and performance optimisation.
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